In the vast landscape of discussions around environmental concerns, one facet that often escapes the spotlight is the environmental impact of digital advertising. While it may seem inconspicuous amid towering issues like deforestation and industrial emissions, recent research suggests that digital advertising could contribute as much as 2% to global carbon emissions by 2025.
This revelation sheds light on the often disregarded and underestimated carbon footprint associated with our online activities. Research has pointed out that a considerable portion of the world’s carbon emissions, perhaps 7%, stems from various online activities.
What’s striking is that by using a rough causal model, we can calculate that almost 2% of global carbon emissions can be directly attributed to digital advertising, painting a significant picture of the environmental cost that accompanies our modern, interconnected digital world.
To comprehend the carbon footprint of digital advertising, we use a rough model that attempts to quantify the impact. While not perfect, it offers valuable insights into the scope of the issue. A key aspect to consider is the sheer volume of internet traffic dedicated to advertising and tracking.