Facebook spied on Snapchat users to get analytics about the competition
Social media giant Facebook snooped on Snapchat users’ network traffic, engaged in anticompetitive behavior and exploited user data through deceptive practices. That’s according to a court document filed March 23, 2024.
The document mentions Facebook’s so-called In-App Action Panel (IAAP) program, which existed between June 2016 and approximately May 2019. The IAAP program, used an adversary-in-the-middle method called to intercept and decrypt Snapchat’s—and later YouTube’s and Amazon’s—SSL-protected analytics traffic to provide information for Facebook’s competitive decision making. Secure Sockets Layer (SSL) is a standard security technology for establishing an encrypted link between a server and a client.
“Whenever someone asks a question about Snapchat, the answer is usually that because their traffic is encrypted we have no analytics about them. . . .
Given how quickly they’re growing, it seems important to figure out a new way to get reliable analytics about them. Perhaps we need to do panels or write custom software. You should figure out how to do this.”
