A year after launch, I’m declaring my first product a failure. Here’s why it didn’t work out, and what I plan to do differently next time.
I spent my unbooked time in 2022 building Parable, an indie analytics platform for blog posts and articles. Parable intelligently tracks how many people actually read your content, and focuses on providing analytics useful to writers trying to grow an audience.
A year after launch, I’m winding down Parable to build something new. Life has taught me that repeated failure is often the price you pay for eventual success with anything, so I expected to be writing this post sooner or later. While I’ll admit it stings a bit, there were numerous reasons for me to call it quits. I’ve detailed the big 3 below.
Parable’s headline feature was that it could show you how many people were reading your content, rather than just how many visits your content was receiving. It also included tools tailored for content analysis - traffic sources, scroll depths, reading times, focus break frequency, and browser stats (to name but a few!).