No, Threads Isn’t Twitter. It Has the Potential to Be Better.
Over the weekend, a substantive debate percolated on Threads, Twitter’s biggest competitor. The latest complaint: Several large accounts (with 100,000+ followers) claim their growth has stalled or stopped in the past few weeks.
Aaron Rupar of Public Notice fame posted a Thread claiming his follower count has completely stopped despite having a highly engaged audience. For the uninitiated: Aaron built a massive following on Twitter (over 900,000) by covering the national political landscape in a way most national outlets don’t, specifically coverage of Trump and his rallies and speeches.
He’s been attempting to match his Twitter success on Threads. And I think I’m being generous here when I say he’s not thrilled.
Many other large accounts — you’ll see them in the thread itself — echoed his experience and frustration. Meta should care about this because Rupar is the kind of super user who makes platforms like it a lot of money. Still, the issue isn’t simple.
Other Threads users hopped and rightly pointed out that most large accounts complaining about growth engage very little with their followers. Meanwhile, writer and MSNBC contributor Molly Jong-Fast engages with her audience daily, including her followers’ posts. (She has one of the larger Threads presence with 275k followers).
