Start-up : Which Market to Focus?
Start-up is a rocket-ship, however in the beginning it looks more like a rikshaw. The three wheels of this rikshaw looking thing are:
These 3 wheels have to work together for the success of a start-up. It’s very rare that these 3 wheels work well together. If they do then suddenly the rikshaw takes off!
It’s common wisdom these-days that among these 3 wheels the front wheel is the market. It has always been confusing for me to understand the what’s a good market and what’s a bad market. I’ve been thinking about this for a long time and recently read an excellent blog on this topic by Anuj Abrol & @eriktorenberg which helped me in clear my thought process.
“When a great team meets a lousy market, market wins. When a lousy team meets a great market, market wins. When a great team meets a great market, something special happens.”
This quote has been paraphrased in various forms by different valley gurus. In Murphy’s world which is where most of the start-ups live the best phrase on the topic is by valley’s favourite guru :
