The Downfall Of A US$78M/yr Amazon Brand Due to Amazon Security Breach — KeaBabies
My name is Ivan Ong and I am the cofounder and CEO of baby and maternity brand, KeaBabies. Our company, Keaworld Pte Ltd, is a Singapore registered company.
We have been selling on Amazon.com as a 3rd party seller since 2017 and have grown our brand to US$78M in sales on Amazon in 2024. We now sell across Amazon US, CA, MX, AU, DE, UK, ES, IT, FR
We were regularly featured on Amazon under the Amazon Global Selling team in Singapore and our brand story have been featured on various news media
https://www.straitstimes.com/singapore/parenting-education/for-parents-by-parents-she-started-a-40m-baby-care-brand-youve-never-heard-of
Through years of hard work, we have build a successful Amazon brand that continues to deliver value to Amazon customers and our customers.
On the 16th Jan 2025, I received a suspicious email from Amazon mentioning Amazon is confirming we are contacting them. The device was located in Washington. The time was 11.27pm in Singapore and I was asleep. Hence I have not click on any links.
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