Over the past two decades, the internet has been shaped by Search Engine Optimization (SEO) — a set of practices that made it easier for users to fi

Future Customers Won’t Search — They’ll Send an AI Agent. Are We Ready?

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2025-01-19 15:00:13

Over the past two decades, the internet has been shaped by Search Engine Optimization (SEO) — a set of practices that made it easier for users to find websites through search engines. For businesses, SEO was the golden rule: the better your site ranked, the more visible it became. However, the way people interact with the web is changing dramatically, and search engines may soon lose their central role.

Today, AI agents — like ChatGPT, Siri, Alexa, and a growing number of developer-built tools — are increasingly taking over the tasks of searching, comparing, and even completing actions like bookings, reservations, and purchases. These agents don’t just browse; they act. And they’re doing so on behalf of users who trust them to handle decisions faster and more efficiently.

This shift marks the dawn of a new era: AI Interaction Optimization (AIO). Just as websites once optimized for search engines, they must now optimize for AI-driven tasks. The goal? To make interactions between AI agents and online systems seamless, frictionless, and standardized.