Google’s New Popup Will Further Weaken Facebook’s Advertisement Business
In the midst of Apple and Facebook’s public fallout over an iOS 14 opt-in ad tracking popup, a lot of eyes were on Google. After all, Android is still the most popular mobile operating system and its users would appreciate a similar set of privacy features.
Hence, when Google’s I/O 2021 event kickstarted in the week gone by, tech enthusiasts and privacy advocates waited with bated breath. To our amazement, we saw a slew of new privacy enhancements by Google this year. From a privacy dashboard to the camera, microphone visual indicators to transparent clipboard access — the list could go on and on.
However, by the end of the summit, it was obvious that Android 12 won’t be rolling out anything similar to Apple’s App Tracking Transparency framework.
In Google’s defense, this was expected. Like Facebook, they are an advertisement giant which makes tracking a crucial part of their business. Besides, they’re working on a cohort ad-tracking system of their own that hints at a cookie-less future.
