At Four Nine Digital, we value design, technology, and innovation. Besides client projects, our team frequently explores new tools and pushes boundari

Integrating AI into the Creative Workflow

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2024-09-19 20:00:05

At Four Nine Digital, we value design, technology, and innovation. Besides client projects, our team frequently explores new tools and pushes boundaries. We wanted to explore ways to integrate AI into our creative process. Our experimental project: a custom vehicle wrap to bring the CyberTruck to the Dune universe. We will walk you through our experience and discuss some of the challenges we faced along the way.

Disclaimer: Ironically, in the Dune Novels written by Frank Herbert, “thinking machines” were banned after a catastrophic war between humans and AI. The purpose of this blog post is not to focus on AI’s impact on our lives, the job market, and careers. We don’t know how society will adapt and regulate these tools yet. That’s a discussion for another day.

A typical step in visual projects is to collect reference images to help us set the tone and get a sense of the look and feel we’ll pursue. Here is our mood board for the project with Dune and CyberTruck-related images.