In today’s digital world, app managers or marketers are required to make growth decisions based on data to drive app business. They make good use of all the analytics methods trying to extract the most valuable and actionable insights.
Among all the analytics methods, funnel analysis is important for analyzing app users’ conversion flows, understanding user behaviors and uncovering in-depth insights.
Tools are needed to facilitate this data analytics process. There are various tools in the market to help visualize the app data. Nevertheless, each funnel analysis tool has its own unique features. If you are a beginner, you need to choose the tool carefully according to your need.
Google Analytics is a well-known free analytics tool for both websites and apps. Its funnel analysis feature supports tracking the steps your app users take to complete a task and visualizing the process into a funnel.
You can see clearly where most of your app users leave and what are the conversion rates between each step. With this funnel insight, you can improve inefficient app user journeys.