How Cash App’s Performance Marketing Generated 190+Million Downloads
If you’re an avid reader of mobile app news, you most likely heard about Cash App and how it’s been leading the mobile payments race for 5 consecutive years now.
It’s the #1 Finance App in the US. So far this year, it has been downloaded by 36M+ people (across the App Store and Google Play, according to AppMagic estimates).
It is my ultimate goal in this article to show you what’s truly working for mobile apps by giving you a sneak peek into strategies and tactics used by one of the World’s most profitable mobile app companies.
These are not made-up theories about how they might have become successful. This article relies on pure data and facts about the strategies they used and the tactics they implemented.
Initially, the app was built to simplify peer-to-peer payments. Early adopters valued Cash App’s ability to move money quickly, and soon enough, they gained early traction in the southeast (US).
As they put it: “Cash App is the fastest growing financial brand in the world.” — according to their Crunchbase profile.
