Pause Traditional, bring on Digital: Biplab Poddar of Oxedent

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2020-06-24 11:12:40

E specially at present, and for many years now, the internet has become a part and parcel of our daily routine and as a result, digital marketing has emerged to be a crucial part for any business. Today, about 4.6 billion people around the world are internet subscribers and the number of businesses is increasing day by day who are keen on creating their brand presence online as most of the people are online!

But with this worldwide pandemic Covid-19, maximum industries, businesses and the total economy came to a standstill due to complete lockdowns around the globe.

Social distancing and quarantines resulted in only one reaction amongst people and all decided to wait until this pandemic gets over and things come back to normal.

The last four months have been like a nightmare as Coronavirus have had a huge impact on our lives and multiple businesses round the world and advertising spends have paused by most businesses along with numerous online marketing initiatives.

Now it’s time for marketers to look beyond the situation and try to achieve a longstanding view of the entire scenario before they start pausing their campaigns.

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