Elon Musk, the CEO of Twitter/X, is floating an idea that he’s had before, but never mentioned publicly, to remedy the problem of social media bots: charging people to use social media.
Elon Musk revisiting an idea apparently floated privately in the past — charging *everyone* to use Twitter. A lower tier than premium. “[We’re] moving to a small monthly payment for use of the X system,” he just told Benjamin Netanyahu, saying it’s [the] only way to stamp out bots.
As Lee reported, it’s not the first time Musk has proposed making people pay to use X, which has, according to multiple reports, descended into a chaotic haven for hate speech and misinformation since Musk took over in late 2022. In fact, he had the idea just weeks into his tenure as CEO. Lee linked to a November 2022 article by Casey Newton about the idea of putting Twitter behind a paywall, a seemingly logical step Musk might take after the bumpy launch of Twitter Blue subscriptions:
But the new Blue likely faces larger problems. The existing version only had a little more than 100,000 active subscribers, Platformer has learned. The new version will be 37.5 percent more expensive, and its value seems murky for most regular users of the platform. It’s unclear how the company will persuade enough people to subscribe to justify the effort.