What are investors really looking for?
Investors aren't looking for a business they’ll get actively involved in or one on the verge of acquisition. They simply want to see a healthy return. Before they can get excited about that possibility, they’ll ask themselves some key questions...
Does this thing have the potential to be big? What risks does it face? How will those risks be mitigated? Can this particular team crack the market? What happens after funding?
Pitches used to follow the same five-part structure: 1) Problem. 2) Solution. 3) Traction. 4) Team. 5) Future. But when investors are constantly looking at pitches, templates don’t work.
Start with a story. That’s what you’re there to do: tell the story of the past, present, and future of your business. What made you want to start it? Why is the timing right? What verifiable opportunity is going to be your breakthrough?
Next, reveal what you’ve learned. The research, the experiments, the changes you’ve implemented. What was the eureka moment that led to this investment pitch?
