As silicon valley goes about disrupting one industry after another, it has at this point in time, laid it’s sights on the combined fuzz of commerce,

Tying it all together — the end game of present day silicon valley (circa — October 2010)

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2021-07-06 10:30:03

As silicon valley goes about disrupting one industry after another, it has at this point in time, laid it’s sights on the combined fuzz of commerce, social networks, mobility, and payments.

In the quest of the holy grail for a system that understands consumers and anticipates their likes and dislikes across several dimensions, a group of companies are at the precipice of a massive opportunity to build the ultimate system of systems (SoS). This SoS combines identity, commerce (online & brick-mortar), social networking, mobility, and likes/dislike across services (both traditional services, and information services).

Let’s first start out with my premise of why we are far from the end. As much as we like to believe otherwise, the vast majority of commerce still occurs “offline”, i.e. happens away from your computer desk. The majority of this offline commerce also happens within a relatively short driving distance of the domicile or work place of the average consumer. Therefore, while the world is flat, you still buy the majority of your consumables from your neighborhood. Note: my argument is focused around the “transaction”, and not the production of goods and services.

I will now describe the capabilities of the SoS, and then towards the end of the article prescribe a method to tie it all together.