Finding customers is hard. There's no denying that. And when you're building a startup as a solo developer, this is not something that you can just de

Traffic-first startups

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2022-09-26 19:00:37

Finding customers is hard. There's no denying that. And when you're building a startup as a solo developer, this is not something that you can just delegate to a sales team. There is no sales team!

I have many ideas for startups, but they have stayed as ideas for years because I just don't want to go through the whole process of finding my first customers. All these cold emails without a reply and Reddit posts that get me banned. I'm just too old for this hustle.

But one day it clicked for me. I realized there's a different and much more pleasant approach when building small startups as solo developers.

Start a blog around a topic that interests you. And do it just because it's fun and interesting for you, not to make money or build a product. You'll figure it all out in the process.

If it's fun and useful for you, it's already worth doing it. But the interesting thing is that when you're writing from a personal genuine interest, it will find readers easily and naturally.