Hubspot, Stripe Engaged in Secret Arms Race with Mysterious Startup
America’s Finest City, CA / April 25, 2024 / PRNewswire—Two of the behemoths of the tech world—Hubspot and Stripe—had Twitter aflutter this week as they announced a slew of new features. Stripe’s new features were announced yesterday at the company’s Stripe Sessions conference in San Francisco, whereas Hubspot’s announcements can be found here.
But the story that’s being swapped by Silicon Valley insiders tells a more ominous story—both companies have been furiously building in an effort to reach some semblance of feature parity with a little known and mysterious start-up, Outseta.
The major announcement coming out of Hubspot was the public release of the company’s “Commerce” product—Hubspot’s first foray into the payments space.
Outseta—which launched its platform that fully integrates payments, CRM, email, and help desk tools in 2017—now has a true peer with a similar feature set. Both companies cover the core tools required to run many types of small businesses.
