Testing In-Headset VR Ads
Last month, we announced that we’re starting to test ads in the Oculus mobile app to give developers a new way to showcase their VR applications. Today, we’re excited to share a look at the next phase of that exploration: a small test of in-headset ads. The experiment will begin with Blaston from Resolution Games and a couple other developers that will be rolling out over the coming weeks.
Our primary focus at Facebook Reality Labs (FRL) is to bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives. We’re also exploring new ways for developers to generate revenue—this is a key part of ensuring we’re creating a self-sustaining platform that can support a variety of business models that unlock new types of content and audiences. It also helps us continue to make innovative AR/VR hardware more accessible to more people.
For now, this is a test with a few apps—once we see how this test goes and incorporate feedback from developers and the community, we’ll provide more details on when ads may become more broadly available across the Oculus Platform and in the Oculus mobile app, as well as guidance for businesses and developers interested in advertising on Oculus. We’re eager to hear what you think, so please feel free to reach out to Oculus Support to share your feedback.
