TOPSHOT - A customer tries his Vision Pro at the launch of the Apple Vision Pro at Apple The Grove ... [+] in Los Angeles, California, on February 2,

The Apple Vision Pro Reinforces The Continuing Problem With VR Adoption

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2024-04-26 03:00:04

TOPSHOT - A customer tries his Vision Pro at the launch of the Apple Vision Pro at Apple The Grove ... [+] in Los Angeles, California, on February 2, 2024. The Vision Pro, the tech giant's $3,499 headset, is its first major release since the Apple Watch nine years ago. (Photo by David SWANSON / AFP) (Photo by DAVID SWANSON/AFP via Getty Images)

Apple has reportedly decreased the number of Vision Pro VR units that it was going to ship in 2024, cutting them nearly in half, according to analyst Ming-Chi Kuo. They’re going from 700,000-800,000 expected to 400,000-450,000 — implying that things really did not work out how they imagined.

Kuo says that demand has “fallen sharply beyond expectations” in the U.S., though to most non-tech-industry-immersed observers this does not seem terribly shocking.

The Apple Vision Pro is a $3,500 headset with some of the best technology on the market, and yet it cannot do basic things like have a native Netflix app or play loads of VR games that work on other devices. Plus, it’s heavy enough where people were reporting fatigue or pain while using it for any extended period of time.