Investing in Stories as an Asset Class
Over time, I got comfortable sharing more details – that I ran my own business I co-founded with a friend, that we worked with X, Y, Z brands, and produced this and that kind of work. More people seemed to remember what I shared. I started connecting with more people this way.
When I started posting more regularly on LinkedIn nearly two years ago, sharing things I learned, things about my business, and things about myself, I saw a similar pattern. More people remembered me, more people wanted to connect, and more people wanted to help or collaborate.
People say they appreciate the tips on running an agency business or the lessons on being a leader, but what they most remember are my stories – how Sei-Wook and I started Barrel after meeting at Columbia, how our holding company formed with the spin-off of Vaulted Oak and BX Studio, how I used to live in Brooklyn but now live in the Hudson Valley, how our leadership team read over 40 books that changed our lives, and more.
Stories are valuable. You can treat them as its own asset class. You have your cash, your stocks, your bonds, your real estate, your crypto, your private equity and venture investments, and whatever else you deem valuable. How about investing in stories?
