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The '27 Club' isn't true, but it is real—a sociologist explains why myths endure and how they shape reality

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2024-11-05 13:00:02

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There's a certain allure to the notion that some of the world's brightest stars burn out at the age of 27. The so-called 27 Club has captivated the public imagination for half a century. Its members include legendary musicians Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse. The idea is as seductive as it is tragic: a convergence of talent, fame and untimely death at a singular age.

In our newly published research in Proceedings of the National Academy of Sciences, my colleague Patrick Kaminski and I explore why the 27 Club persists in culture. We didn't set out to debunk the myth. After all, there is no reason to think that 27 is an especially dangerous age beyond superstition.

Rather, we wanted to explore the 27 Club to understand how such a myth gains traction and affects people's perception of reality.