A year ago, I quit the best job I ever had to start Platformer. Today I wanted to tell you all how it’s going, what I’ve learned, and how I hope the business will evolve in year two. My hope is that this piece offers some texture to ongoing discussions about how the creator economy and traditional journalism intersect, and proves useful both to journalists considering making a move like this and readers who are curious about whether this model can offer a more sustainable path for journalism than the rocky one we’ve been on lately.
Let’s start with the good news. Platformer is, thanks to your support, the best job I’ve ever had. It affords me a good salary, covers my health care, and pays for the various expenses that come with running a small business. I’m hopeful that your continued support will allow me to expand the business soon, in ways I’ll discuss later in this post.
That support has come on the back of growth that surpassed my highest expectations for year one. When I started Platformer with the mailing list I accumulated while writing my previous newsletter, there were around 24,000 of you. Twelve months later, there are 49,604 people subscribed to Platformer’s free list, and you regularly open this newsletter at a rate that far exceeds in the industry average.