With polls essentially tied and hours to go until Election Day, no one knows for certain who will win the 2024 US presidential election. But we can say with some certainty what will happen if the result is anything other than a landslide victory for Donald Trump: a concerted campaign to delegitimize the election’s results, organized and amplified on Elon Musk’s X.
Today, let’s talk about what we should expect to see in the potentially tumultuous aftermath of the election. While I’m as anxious as anyone else about the result tomorrow, I find it somewhat calming to remember that we already know which narratives and strategies will likely be used to deny Kamala Harris a victory in all but the most convincing of outcomes. When these start to reverberate around the internet tomorrow, there will be at least some comfort to be had in the knowledge that we all saw it coming.
So here’s what to look for, with a focus on where falsehoods about the election will have the greatest intersection with tech platforms.