Navigating a Google Analytics account gives me tiny shots of anxiety. It makes me think “What if I do something wrong?”, “What if I end up chang

4 things I hate about GA4

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2024-07-03 04:30:05

Navigating a Google Analytics account gives me tiny shots of anxiety. It makes me think “What if I do something wrong?”, “What if I end up changing a setting?” or “How do I apply a metric to this report now?”. The sheer number of features and customizations available are too much to take.

You are either an expert in using GA4 or you are not. There’s no in between. If I could afford it, I would have preferred a five-star concierge service for navigating GA insights. Just tell the person what I want to know today, and they would serve me the million-dollar answer.

But I did take a $500 course for learning GA4 (Thank you to my employer at the time, who paid for it). That brings me to the first thing I quite don’t like, understand, digest, and accept about GA.

Imagine having a tool so complex, you need to start training on the weekends. That too, in an era where user-friendliness is a core thing that’s taught to UI/UX designers.