How We're Making Business Software Talk to Each Other 10x Faster
For decades, integrating data between software systems has been a tedious, costly, and frustrating process. Businesses had no choice but to hire specialized engineers, spend weeks learning complex APIs, write thousands of lines of custom ETL (Extract, Transform, Load) code, and constantly maintain these integrations to avoid breaking whenever a system updated. But now, there’s a revolutionary approach that’s changing all this: the Model Context Protocol (MCP).
Imagine you’re a growing business. Your customer data lives in Salesforce, invoices in QuickBooks, emails in Gmail, and projects in Asana. When a customer emails asking about their order, you have to:
That’s multiple systems, multiple logins, and far too much time. Typically, businesses would hire a developer to connect these systems through a painful, expensive, and slow process:
Here’s the game-changing insight: Systems don’t need to talk to each other directly—they just need to be understandable to AI.
