Imagine reading a glowing review online about a VPN service. You have read through the website, analyzed the pricing options, and are just about to pu

Alert: These VPN “Review” Websites are Actually Owned by VPNs

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2021-05-25 21:00:04

Imagine reading a glowing review online about a VPN service. You have read through the website, analyzed the pricing options, and are just about to purchase a subscription — but then something changes your mind.

You learn that the VPN “review” website you have been reading is actually owned by the VPN service itself. In other words, they wrote their own glowing review. Could any information on the website be trusted knowing that it was influenced by the owners of the site?

Would you trust a movie review that was written by the director of the movie? Or how about a book review that was written by the book’s author? Of course, this would be absurd because there’s an obvious conflict of interest. After all, a review is supposed to be unbiased and objective, otherwise it’s no different from an advertisement.

Today, most people go online to research products and services before making a purchase. In fact, some studies suggest that, “84 percent trust online reviews as much as a personal recommendation” — but is this trust warranted? In some cases, we believe the answer is no.

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