In a remote stretch of Argentina’s Patagonia, Sheriff Miguel Hernández isn’t just keeping the peace. He has also become the town’s online shopp

The legal showdown that could reshape online shopping in Argentina

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2024-11-08 01:00:04

In a remote stretch of Argentina’s Patagonia, Sheriff Miguel Hernández isn’t just keeping the peace. He has also become the town’s online shopping expert. The sheriff on horseback purchases items online on behalf of his neighbors through his account on Mercado Pago, the digital wallet on Latin America’s leading e-commerce platform, MercadoLibrei MercadoLibre Founded in Argentina in 1999, MercadoLibre is an online marketplace that also owns Mercado Pago, a leading payment and financial services app in Mexico and Argentina.READ MORE .

Over 1,500 kilometers north, in the Andean town of El Rodeo, radio host Rodolfo Chávez has taken on a similar role. During his daily broadcast on the community radio, he hops on the mic to let listeners in the area know their orders have been delivered: “Lady González, your MercadoLibre package has arrived! Come and get it!”

For these isolated communities, far from the bustling capital of Buenos Aires, online shopping isn’t a luxury — it’s a vital resource that eliminates the need to travel to distant cities to stock up on essential goods. “People prefer their packages sent to the station because it’s faster that way,” Chávez said. “E-commerce solves so many of our problems.”