Exclusive: Key Advertisers Pause Spending Over Twitch Anti-Semitism Allegations
According to sources familiar with the business dealings of Twitch a number of significant companies have paused their advertising spending with the streaming platform. The meetings were said to come as a direct result of allegations of anti-Semitism and featured representatives of the concerned companies, Twitch executives and Amazon executives.
Twitch has been featured heavily in a slew of negative headlines around lenient moderation of alleged anti-Semitism that was compounded when it was revealed the company had geo-banned sign-ups from Israel following the attack on October 7th by Hamas. Twitch explained this “error” by stating they had “temporarily disabled sign ups with email verification in Israel and Palestine” in order to “prevent uploads of graphic material related to the attack and to protect the safety of users.” Similar measures were not and have not been taken in a number of other regions affected by global conflict, most notably Ukraine following its invasion by Russia.
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