I could list hundreds, but I’m going to stick to themes that came up repeatedly across several talks (—the plural of anecdote IS data) And even if

4 Key Takeaways from MicroConf 2017

submited by

Style Pass

2021-05-27 06:30:05

I could list hundreds, but I’m going to stick to themes that came up repeatedly across several talks (—the plural of anecdote IS data)

And even if we could, it wouldn’t be productive to (Natalie Nagele @ Growth), and it would be dangerously stressful (Sherry Walling @ Growth).

Don’t try every marketing channel. Pick one that works and go deep on it as your main channel. Maybe even for years. Only move to the next when you’ve fully exhausted the one that’s working well. (Lars Lofgren @ Growth)

Jordan Gal tripled his prices. No noticeable decrease in signups. (Though, he did it to stem the flow of signups in the early days, and it didn’t, so technically a failure. But a big success for charging more)

This applies when we’re figuring out what productized service (Patrick McKenzie @ Starter) or small product (Justin Jackson @ Starter) to launch, or when figuring out where to focus a product demo (James Kennedy @ Growth).

And it applies at scale, whenever we’re writing copy (Joanna Wiebe @ Growth) or refining our value prop (Natalie Nagele @ Growth).