Mozilla acquires Anonym to improve privacy in advertising
Silicon Valley start-up Anonym will now help Mozilla address an ‘urgent need’ for privacy-preserving advertising solutions.
Mozilla, the company that owns the Firefox web browser, has acquired adtech start-up Anonym to increase its focus on privacy in the online advertising space.
Based in Palo Alto, California, Anonym pitches itself as a privacy-preserving digital advertising company. It was founded in 2022 by former Meta executives Brad Smallwood and Graham Mudd and is backed by Griffin Gaming Partners, Norwest Venture Partners and Heracles Capital.
Anonym securely combines encrypted data sets from platforms and advertisers, enabling the scalable and privacy-safe measurement and optimisation of advertiser campaigns. This, it hopes, will lead to a shift towards more sustainable advertising.
Mozilla, which did not disclose the value of the acquisition, said that Anonym will “help raise the bar” for the advertising industry by ensuring user privacy while delivering advertising solutions.
