After re-writing the rules of anti-piracy enforcement, the P.CoK team at Kakao Entertainment have now torn up the rulebook, set it on fire, and th

Pirate Site Owners Must Surrender, Informants Get Five-Figure Reward

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2024-05-06 16:00:05

After re-writing the rules of anti-piracy enforcement, the P.CoK team at Kakao Entertainment have now torn up the rulebook, set it on fire, and thrown both its remains and conventional thinking out of a window. For a limited time only, pirate site owners can hand themselves in and receive a five-figure* reward. Anyone who knows a pirate site operator not seizing this opportunity can receive* the same amount* by becoming an informant. (*Terms & Conditions apply)

Anti-piracy outfits come in all shapes and sizes and due to the nature of the business, there has been no shortage of controversies over the years, some justified and others less so.

More recently, a strategy that has been seen only a handful of times before, has been playing out on social media. Protecting the interests of South Korean company Kakao Entertainment, the company’s ‘P.CoK’ anti-piracy unit has been engaging friend and foe alike, hoping to suppress piracy of local comics known as webtoons.

In Kakao’s latest report covering June to December 2023 (pdf), the company said its anti-piracy team had removed over 7.4 million pieces of pirated content and over 201 million links to pirated content.