ongoing by Tim Bray · LLMM
The ads are everywhere; on bus shelters and in big-money live-sportscasts and Web interstitials. They say Apple’s products are great because Apple Intelligence and Google’s too because Google Gemini. I think what’s going on here is pretty obvious and a little sad. AI and GG are LLMM: Large Language Mobile Marketing!
The object of the game is to sell devices, and the premise seems to be that people will want to buy them because they’re excited about what AI and GG will do for them. When they arrive, that is, which I guess they’re just now starting to. I guess I’m a little more LLM-skeptical than your average geek, but I read the list of features and thought: Would this sort of thing accelerate my mobile-device-upgrade latency, which at the moment is around three years? Um, no. Anyone’s? Still dubious.
Quite possibly I’m wrong. Maybe there’ll be a wave of influencers raving about how AI/GG improved their sex lives, income, and Buddha-nature, the masses will say “gotta get me some of that” and quarterly sales will soar past everyone’s stretch goals.
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