Motif Analytics, a startup specializing in sequence analytics for growth teams, today announced that it has raised a $5.7 million seed funding round l

Motif Analytics brings sequence analytics to growth teams

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2024-02-12 23:30:06

Motif Analytics, a startup specializing in sequence analytics for growth teams, today announced that it has raised a $5.7 million seed funding round led by Felicis and Amplify Partners. InvestInData angel group also participated.

At its core Motif helps product teams find the patterns in how users interact with their tools. Simply seeing metrics on a dashboard, the team argues, doesn’t provide the right kind of information. Instead, you may want to see what happens between a user looking at a product page, clicking around a site, putting something into a shopping cart and then checking out.

“So you have this sequence of events that the user is doing and then you can look and mark in your sequence: here is when a certain thing happened that might affect their actions,” Motif co-founder and CEO Mikhail Panko told me. “Did they see a certain banner, for example? Did they set a reminder for meditation in the meditation app, something like that. And then later, did they check out or do they subscribe?”

The company was founded by Panko (CEO) and Theron Ji (CTO), who met while at Google. There, Panko told me, he found that while he had access to massive amounts of data, it was tough to unlock practical insights from all of this information.