LinkedIn is experimenting with a TikTok-like video feed in its app

LinkedIn is testing a new TikTok-like short-form video feed, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat and Netflix.

The feed was first spotted by Austin Null, a strategy director at an influencer agency called McKinney. Null posted a short demo on LinkedIn showcasing the new feed, which lives in the app’s navigation bar in a new “Video” tab. Once you tap on the new Video button, you will enter into a vertical feed of short videos that you can swipe through. You can like a video, leave a comment or share it with others. The company didn’t share details about how the feed determines which videos to show users.

The new addition is similar to the vertical short-form video feeds you see in other apps, but while those feeds include a variety of content ranging from comedy to cooking videos, LinkedIn’s feed is obviously focused on careers and professionalism. While you have always been able to post videos on LinkedIn, the new dedicated feed is  designed to boost engagement and discovery on the platform by presenting bite-sized videos that people can quickly scroll through.

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