Fairgen ‘boosts’ survey results using synthetic data and AI-generated responses
Surveys have been used to gain insights on populations, products and public opinion since time immemorial. And while methodologies might have changed through the millennia, one thing has remained constant: The need for people, lots of people.
But what if you can’t find enough people to build a big enough sample group to generate meaningful results? Or, what if you could potentially find enough people, but budget constraints limit the amount of people you can source and interview?
This is where Fairgen wants to help. The Israeli startup today launched a platform that uses “statistical AI” to generate synthetic data that it says is as good as the real thing. The company is also announcing a fresh $5.5 million fundraise from Maverick Ventures Israel, The Creator Fund, Tal Ventures, Ignia and a handful of angel investors, taking its total cash raised since inception to $8 million.
Data might be the lifeblood of AI, but it has also been the cornerstone of market research since forever. So when the two worlds collide, as they do in Fairgen’s world, the need for quality data becomes a little bit more pronounced.
