Meet Aitana Lopez and Friends: AI Influencers Taking Over Instagram and TikTok
In 2024, creating an AI influencer has become a booming side hustle. Using advanced AI tools, everyday people are building digital personalities that attract thousands of followers on platforms like Instagram and TikTok. What used to require a team of designers and content creators can now be achieved with a laptop and a creative idea.
Aitana Lopez is a virtual influencer designed by a small creative studio in Spain. Aitana shares lifestyle, travel, and fashion content that resonates with Gen Z audiences, amassing over 340,000 followers on Instagram. Brands like Zara and Sephora have collaborated with Aitana, leveraging her aesthetic and massive reach to promote their products. “Aitana has become a voice for sustainability and style,” says her creator, who earns upwards of $11,000 per campaign.
Another successful AI influencer is Shudu Gram, hailed as the world’s first digital supermodel. Created by photographer Cameron-James Wilson, Shudu’s photorealistic images have captivated the fashion world, earning her partnerships with high-profile brands like Fenty Beauty. Her online presence has generated significant media attention, proving that AI influencers can integrate into luxury marketing.
