I’m currently reading Alexandra Deschamps-Sonsino’s excellent Creating a Culture of Innovation, which is simultaneously a survey, history, and pla

Using printed QR codes for links in books (Interconnected)

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2024-12-24 10:30:03

I’m currently reading Alexandra Deschamps-Sonsino’s excellent Creating a Culture of Innovation, which is simultaneously a survey, history, and playbook for how to invent the future from inside corporations.

(Cleverly, Alex is serialising the book as a series of free Friday lectures, starting later this month. Register for tickets here.)

There are many links in the footnotes, which is great. But I like reading on paper (it helps me focus) and it is tedious typing URLs into my phone browser letter by letter.

We had a similar problem with Mind Hacks, and our workaround then was to put all the links on a single web page. Functional but not great.

So I was very taken with Tom Critchlow’s recent experiments with printed QR codes (for his upcoming book on indie consultancy):

Is there an “in-line” QR code format? The print book <–> HTML connection is awful. Best standard seems to be footnote the link and then print the URL…