The recent growth in goodwill around Bluesky, a social network that has long been under the radar, has been pleasing to see. Given the utter cha

The Network Serves Us

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2024-11-15 00:30:33

The recent growth in goodwill around Bluesky, a social network that has long been under the radar, has been pleasing to see. Given the utter chaos of the recent political climate, it has been an amazing reprieve to not have to only focus on the messy political climate, which honestly doesn’t have very much to offer right now. In recent months, it has felt like our social platforms just haven’t been meeting our needs. There are many reasons for this, but there has been a sharp disconnect between audience, platform, and experience. One bad social experience after another has left an opening for another player. And that player has started to emerge. Somehow, over the last couple of weeks, Bluesky has brought all the elements together to create a platform that, as of right now, seems to have solved nearly all of these problems, to the point where Ryan Broderick suggested it basically won the “new Twitter” battle this week. It has topped 15 million users—and unlike Threads, it did so without piggybacking on another existing network. And it did it by putting the user in control.

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