TikTok becomes first platform to require watermaking of AI content

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2024-05-10 13:00:36

"TikTok is starting to automatically label AI-generated content (AIGC) when it's uploaded from certain other platforms. To do this, we're partnering with the Coalition for Content Provenance and Authenticity (C2PA) and becoming the first video sharing platform to implement their Content Credentials technology," revealed the company.

The Chinese short form video platform said it plans to extend the feature to audio-only content "soon." TikTok already labels AI-generated content made in-app and requires realistic AI to be labelled as such by creators. To what degree the latter is effective, is debatable.

Content Credentials was created by C2PA, which is co-founded by Arm, BBC, Intel, Microsoft, Truepic, Adobe, and Microsoft. Its goal is to form an open, royalty-free technical standard to fight against disinformation.

The technology works as a watermark by attaching metadata to content, which TikTok can use to instantly recognize and label as AIGC.