Spoiler alert: If you’re reading this piece through the latest Apple Mail app update on macOS 12 or iOS 15 (currently in beta), I won’t be able to

Apple Is Killing Email Tracking With a Single Popup

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2021-06-15 02:30:06

Spoiler alert: If you’re reading this piece through the latest Apple Mail app update on macOS 12 or iOS 15 (currently in beta), I won’t be able to know it.

A lot of people were bummed when Apple didn’t announce new hardware during WWDC 2021 Keynote event. More so since Silicon chips got so much limelight and a positive reception last time.

When the Keynote started, a good fifty minutes were given to showcase subtle software upgrades and enhancements in Apple’s stocks apps. It felt slowish for a while, and many of us might’ve snoozed off.

Following up on a tense year that was marred with criticism over the iOS 14 App Tracking Transparency feature, very few were expecting a major privacy announcement this time.

Such was the magnanimity of the new announcements that by the end of the security section in the Keynote, I’m sure plenty of marketers would’ve immediately set up a hands-on-deck meeting with their advertising teams.

Apple confirmed that despite the hoopla surrounding digital advertising losses for small businesses, App Tracking Transparency isn’t going anywhere.