A romantically suggestive French advertising campaign to persuade young people to have the Covid-19 vaccine has pointed out the “desirable” effect

French posters of kissing couples promote ‘desirable’ side of Covid jab

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Style Pass

2021-07-09 12:30:03

A romantically suggestive French advertising campaign to persuade young people to have the Covid-19 vaccine has pointed out the “desirable” effects of getting jabbed.

The posters, produced by health authorities in the south of France, aim to show how getting inoculated can considerably improve people’s social lives, countering public concerns over “undesirable” or adverse side-effects of coronavirus vaccines.

Making full use of French stereotypes, one poster shows a couple kissing in the back of a vehicle, while others in the six-poster series include young people at a concert, a family going to the beach and a couple embracing at a train station.

Beneath the slogan: “Yes, the vaccine can have desirable effects” the message adds: “With each vaccination, life starts again.”

The Provence-Alpes-Côte d’Azur regional health authority, which came up with the posters, said: “Inspired by the national campaign, we’re sending a very positive message to people, with photographs evoking scenes of reunion while sending a nod and a wink to the phrase ‘undesirable effects’ that we hear a lot about with the Covid-19 vaccine.