New to Ariyh? Join 5,336 evidence-based marketers for 3min tips 💡 based on research 🎓 to grow your business 📈 If you find these tips useful p

The feminine brand name advantage

submited by

Style Pass

2021-06-08 15:30:05

New to Ariyh? Join 5,336 evidence-based marketers for 3min tips 💡 based on research 🎓 to grow your business 📈 If you find these tips useful please share them with your colleagues and friends, Ariyh grows thanks to you!

Google Search Console is pretty limited. So I was thrilled when I discovered Ahrefs Webmaster Tools and they decided to sponsor Ariyh.

Impacted metrics: Brand attitudes | Customer acquisition Channels: Brand name | Brand strategy For: B2C. Can be tested for B2B Tip type: New research (May 2021)

A masculine name is alright if your products are mainly used by men or are utilitarian (e.g. garden tools, accounting services).

End with a vowel sound, particularly schwa (e.g. Sarah; here’s what schwa sounds like) - rather than a consonant (e.g. David)

Stress the second (e.g. Ro-ber-ta) or multiple syllables. Masculine names stress the first (e.g. Thom-as) or tend to only have one (e.g. John)