And you stand still by trying to play it safe and avoid failures. This might be under the guise of common boardroom speak like, “benchmarking compet

Digital’s F-word: Why failure is your friend, not your foe

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2024-11-22 15:00:04

And you stand still by trying to play it safe and avoid failures. This might be under the guise of common boardroom speak like, “benchmarking competitor strategies”, or being “risk averse”.

But being risk averse is the riskiest strategy you can take when it comes to digital progress. You’ll only progress by taking risks. Some risks will pay off, others won’t, but learning from the failures is what propels you to win better in the future. Therefore, as a leader, you have a responsibility to your teams to create a culture with a progressive attitude to failure and an environment where educated risk-taking is encouraged. Failing shines a light on what doesn’t work, and allows you to create – and have confidence in – winning ideas.

User behaviours, technologies, and market trends are not constantly evolving (see: every LinkedIn post ever), because the word “evolving” implies random changes. Or “mutations”, which I prefer as a more accurate description - of both the evolution analogy, and what we actually see in web development that doesn’t have a proper strategy.