An Inside Look at Our Participant Recruitment System—And How We Use AI to Improve Matches
Research teams are constantly trying to solve for the challenges of participant recruitment. Our 2024 State of User Research analysis showed that the top three research challenges were: finding enough qualified participants, long recruitment timelines, and participant reliability.
At User Interviews, we pride ourselves on delivering qualified participants for any kind of research with more speed, precision, and scale than any other recruiting solution on the market. We're able to do this for two reasons:
User Interviews maintains a marketplace that matches researchers (demand) with participants (supply), and effective matching—of participants to studies—contributes to a flywheel that powers our marketplace. A larger participant panel allows us to consistently meet researchers’ needs, which draws more researchers to recruit with us.
As more researchers run studies, that opens up more paid opportunities for participants, creating a better experience and drawing more participants to sign up…continuing the cycle.
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