The day has finally come. Fathom Analytics, a company we've been running since 2019, has been acquired. We will reveal why we sold, who acquired us, a

Fathom Analytics has been acquired

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2024-12-02 17:00:05

The day has finally come. Fathom Analytics, a company we've been running since 2019, has been acquired. We will reveal why we sold, who acquired us, and Fathom's future.

For those of you who have been following us over the years, especially on social media, you'll know that we've made various jokes about acquisitions and investments (like the time we convinced everybody that we'd taken $100 million in funding but then redirected them to a Rickroll video). But this time, it isn't a joke.

Fathom has been doing great for a long time. We've grown every month since we started, and we're only improving. We've been receiving offers for our company for years—offers from huge private equity companies that would mean we'd never have to work again. But we've always said no. We are proudly independent, with 100% ownership split between Paul and me, and we never wanted to sell our company or take outside capital. Plus, acquisitions are challenging to get right. If you don't do them properly, you can end up with new owners who run the beautiful company you've built into the ground.

For a long time, Paul and I would often check in and see how the other one felt about everything. During these chats, we'd also discuss how much longer we each want to run Fathom. And as the company got older, our discussions turned towards what might happen when we're old and grey. We had one idea where we could hire a CEO, with us staying on as board members and both of us being able to retire comfortably. But those conversations often fizzled out as our focus shifted back to running our business.