EA CEO says there’s a “real hunger” among developers to use AI to speed up development

Electronic Arts CEO and chairman Andrew Wilson says its developers have “a real hunger” to use generative AI to speed up development.

Speaking during a Q&A session following its latest financial results briefing, Wilson was asked how EA was planning to implement AI in development going forwards.

Wilson replied that the company was already starting to use AI in some aspects of development, citing the EA Sports FC series as an example. According to Wilson, AI lets developers make football stadiums much quicker and add a wider variety of animations.

“As a company, we’ve been deeply tied to AI since our inception,” Wilson explained. “It has been the very center of all of the games that we create, replicating human intelligence in the context of a game play experience. But certainly, as we think about the wave of generative AI today and as it merges into artificial general intelligence, broadly, we’re still very early.

“But the things I talked about in the conference were really both two-fold. One, how do we get more efficient? The stat I used was we’ve moved from being able to create stadiums from 6 months to 6 weeks. And my expectation is that will continue to shrink over time.

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