The CEOs of Barn2Plugins, Patchstack, and LayerWP have announced plans to expand their businesses beyond WordPress. While none of them are leaving the

Barn2Plugins, Patchstack, and WP Deals Diversify Beyond WordPress

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2024-12-13 22:30:14

The CEOs of Barn2Plugins, Patchstack, and LayerWP have announced plans to expand their businesses beyond WordPress. While none of them are leaving the WordPress ecosystem, they are branching out into new territories to diversify their offerings and drive growth.

Katie Keith, CEO of Barn2Plugins, revealed on Twitter that the company will begin selling Shopify apps in 2025. “In 2025, @Barn2Plugins will diversify into selling Shopify apps as well as continuing to focus on our WordPress and WooCommerce plugins. Shopify is an excellent fit for Barn2, and feels like the right move to secure our future.”, Katie tweeted.

Katie believes expanding into Shopify will accelerate growth beyond what relying solely on WordPress could achieve. However, she admitted that understanding the Shopify ecosystem and identifying the factors behind a successful app presents a significant challenge.

The company plans to develop its Shopify apps from scratch. Katie noted that her experience with WooCommerce has been invaluable in identifying gaps in the Shopify market that might otherwise be overlooked.