Let’s say that you’re running a business, and you wonder if having a good handle on data would help you run your business better. So you start thi

Getting Started with Data Collection | Xmrit

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2024-11-26 00:30:41

Let’s say that you’re running a business, and you wonder if having a good handle on data would help you run your business better. So you start thinking about where you’d get your business data from. You think about the various tools you use to run your business: you have a sales tool (perhaps Hubspot?), some product analytics, an email marketing tool, plus some customer onboarding tracked inside Amplitude. You know that each of them exposes some handful of metrics.

You remember reading about how big companies use data, and they appear to have it all figured out. Large companies have data warehouses, with fancy data teams that pull in reams of data from their software using expensive, custom-built data pipelines. They then run all these fancy data analyses on it. You often see their employees bragging about all their sophistication on LinkedIn.

Back in 1997, Amazon had the Analytics Package that executives would read every month. They considered the Analytics Package a serious tool to make Amazon’s business legible.