Giving People More Control on Instagram and Facebook
You may have noticed that we’ve been testing hiding like counts on Instagram for a while. Today, we’re announcing that everyone on Instagram and Facebook will now have the option to hide their public like counts, so they can decide what works for them.
We tested hiding like counts to see if it might depressurize people’s experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice.
We’re looking for more ways to give people control over their experience. That’s why we announced new tools to allow people to filter offensive content from their DMs and gave people ways to control what they see and share on Facebook’s News Feed – like the Feed Filter Bar, Favorites Feed and Choose Who Can Comment .
Starting today, we’re giving you the option to hide like counts on all posts in your feed. You’ll also have the option to hide like counts on your own posts, so others can’t see how many likes your posts get. This way, if you like, you can focus on the photos and videos being shared, instead of how many likes posts get.
