A Microsoft store in New York, US, on Thursday, Oct. 12, 2023. Microsoft Corp. will appeal a decision by the US Internal R

Microsoft to Launch Mobile Game Store, Vying With Apple, Google - BNN Bloomberg

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2024-05-09 23:30:14

A Microsoft store in New York, US, on Thursday, Oct. 12, 2023. Microsoft Corp. will appeal a decision by the US Internal Revenue Service that the software maker owes at least $28.9 billion in taxes related to how it allocated income and expenses among global subsidiaries from 2004 to 2013. , Bloomberg

(Bloomberg) -- Microsoft Corp. will launch its own mobile game store on the internet in July, creating an alternative to Apple Inc. and Google’s app stores and their fees.

The store will launch with Microsoft’s own games, including Candy Crush Saga, Xbox President Sarah Bond said Thursday at the Bloomberg Technology Summit. Later, Microsoft will open the store to other publishers.

Bond says the store is launching on the web, versus an app, so it’s “accessible across all devices, all countries, no matter what, independent of the policies of closed ecosystem stores.”

Microsoft saw an opportunity to create a store that “goes truly across devices — where who you are, your library, your identity, your rewards travel with you versus being locked to a single ecosystem,” Bond said. The company’s intention is to facilitate gaming across consoles, computers and mobile devices. Microsoft’s blockbuster cross-platform game Minecraft may be an early addition to the web store, Bond said.